PACKAGE DESIGN | BRAND SYSTEM DESIGN | MESSAGING | BRAND STRATEGY + POSITIONING 

Swoon is the zero sugar drink dedicated to keeping life sweet. Zero sugar doesn’t have to mean boring, so the Swoon brand visuals are meant to reflect that. The packaging was designed to feel like a burst of flavor, utilizing the Swoon brand pattern within all illustrations. The package design of the Swoon Lemonades and Iced Teas continues to evolve and grow with the company.