Swoon Mixers & Swoon Simple Syrup
Swoon Mixers (formerly BeMixed) and Swoon Simple Syrup are naturally zero sugar cocktail mixers, helping you to say goodby to sugar, for good. This rebrand combined the two product lines under the BeMixed/Swoon leadership, making Swoon the Zero Sugar Beverage Company.
Swoon is all about celebrating the small things, so this was designed to show how delicious and celebratory pouring out a zero sugar drink should feel.
Photography by Heidi’s Bridge | Styling by Sean Dooley | Swoon Mixers logotype by Andrew Galloway
rebrand | PACKAGE DESIGN | art direction | MESSAGing + brand strategy Package Design
Photography by Ford Media Lab
Art Direction
Photography by Heidi’s Bridge | Styling by Sean Dooley
“Overall, from logo to bottles, this exudes fun and good times and you can even taste the sweetness just from looking at it.”
BeforeAFTER